Social media networking refers to the utilisation of social media to bring more people to your website. This type of marketing focuses on coming up with content which will is appealing to your audience and which will make them eager to share the same to their friends in social media. For any information to move through social medias, it has to prove that it is coming from a credible source hence accuracy of the information is key to a successful social media marketing. People also tend to believe social media information when it comes from a friend who they trust as compared to when it comes from the company itself. This type of marketing is mainly based on word-of-mouth from person to person hence it results from a earned media but not a earned one.
Social media marketing in Northern Ireland like any other place with internet connection has been utilised to reach to the big consumer market which is connected to the internet. Different organisations have employed this marketing media to increase awareness on their operations and at the same time serve their customers better. The largest benefit that comes with using social media in marketing is in term of the cheap platform which it presents to different organisations to implement their marketing campaigns.
Social media websites and blogs
social media blogs and websites help market organisations through a network of individuals who interact with others and build relations. Different Northern Ireland companies have joined social media so as to be able to meet and interact with their customers. The interaction of companies with customers in the social media leaves the customers feeling better due to the interactive nature of social media.
Social media sites and blogs usually allow individuals to re-post or re-tweet and post or comments which promote a product hence increasing the market base. Social media marketing offers one of the best avenues to getting your product known since it allows the information to be shared and repeated in various social medias and which brings more customers to your company.
Over the past, social media marketing has seen emergence of many bloggers who have pages talking about different products from different companies. Thousands of blogs on fashion, style and other subjects have emerged hence helping to give companies recognition. These blogs have helped companies get feedback from the public about their products and services and have helped companies better interact with their customers. Companies which create a good relationship with their followers in the social media win their loyalty and attract more customers.
Since customers share a lot of information about what they need on social media, a good research of customers’ demands on the media can help marketers know buying behaviours hence be able to change their priorities and targets.
Mobile phones and devices
Mobile devices have social media capabilities hence marketers use the platform to keep customers notified on any developments from companies through social sites. Customers are also kept informed about the capabilities of products, get to see advertisements for new products and are given a platform to ask questions concerning the company and be answered.